A slow website not only loses visitors — it also wastes ad budget. Discover how a fast website lowers your Google Ads costs and generates more customers.
You're paying too much for ads without knowing it
Companies often invest heavily in ads via Google Ads or social media.
But what if half of that budget literally disappears… because your website is too slow?
A slow website causes visitors to drop off before they see your offer.
Google penalizes this with a lower Quality Score, making you pay more per click.
In other words: you're advertising, but your return disappears in the load time.
What exactly is the Google Ads Quality Score?
The Quality Score determines how much you pay for your ads.
Google evaluates your ad on three points:
- Relevance of your ad and landing page
- Click-through rate (CTR)
- User experience on the landing page
And that third point — user experience — is directly related to your website speed and technical quality.
A fast website with strong performance (like Tixer Web delivers as standard with 95–100 Lighthouse scores) increases that user experience, which means:
- Higher Quality Scores
- Lower CPC (cost per click)
- More visitors who convert
The impact of speed in numbers
According to Google:
- A 1-second delay in load time can cause up to 20% fewer conversions
- Websites that load within 2 seconds convert up to 3x better
- Companies with higher Quality Scores pay up to 50% less per click in Google Ads
Speed is therefore not just a technical detail — it's a marketing weapon.
A fast website = cheaper ads and more profit
A website that loads lightning-fast delivers double returns:
- You pay less to ad platforms
- You get more out of every click because visitors stay longer and take action faster
At Tixer Web, we optimize websites not just for beauty or code, but for conversion and efficiency.
We make sure every click counts.
Why standard platforms cost you money
Are you still using a standard platform like Wix or Squarespace, or a heavy WordPress theme?
Then your website probably loads slower than you think.
Every extra script, plugin, or unnecessary animation makes your site heavier — and your ads more expensive.
Our approach is different:
We build fully optimized websites, from scratch, so every millisecond counts.
The hidden ROI of performance
A fast website:
- Lowers ad costs
- Increases conversion rates
- Improves SEO ranking
- Strengthens your brand
So you don't just save money — you earn more with the same marketing budget.
Performance is not a detail.
It's the foundation of profitable marketing.
Make your website work harder for your ads
If you invest in ads, make sure every click pays off.
At Tixer Web, we build websites that not only look good but also perform — fast, stable, and optimized for conversion.
👉 Contact Tixer Web and discover how we turn your website into an ad boost.